Sub Collection

The Sub Collection is where rugged performance meets iconic design—originally crafted for deep-sea exploration, they have been a symbol of strength and style for generations.

  • Ocean Gold Sub Mod Ocean Gold Sub Mod

    Ocean Gold Sub Mod

    Sale

    Ocean Gold Sub Mod

    24 Jewels & Counting
    $389.49 CAD
    $789.99 CAD $389.49 CAD
    Sale
  • Black Sub Mod Black Sub Mod

    Black Sub Mod

    Sale

    Black Sub Mod

    24 Jewels & Counting
    $389.49 CAD
    $789.99 CAD $389.49 CAD
    Sale

Current Giveaway

Head over to our Instagram page, find this video, and follow the steps listed to enter the giveaway draw.

Best of luck!

GMT Collection

Our GMT Collection blends precision and purpose—crafted for global minds, where each timepiece tracks two time zones with effortless style and technical sophistication.

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Custom Mods

Click below to get in contact with me and customize your very own watch mod!

Contact Me
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24 Jewels & Counting

Custom Mods

$419.99 CAD
$839.99 CAD $419.99 CAD
Sale Sold out
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Why Choose 24 Jewels & Counting?

  • | CUSTOM |

    With the option for custom builds, each watch is uniquely built and tailored with meticulously selected quality materials to reflect your personal style. These are handcrafted timepieces—not mass-produced by our team—designed to stand out and feel truly yours.

  • | REFINED |

    From smooth bezels to crisp hand alignment, every detail is carefully finished. Our watches are made to feel balanced, precise, and quietly exceptional on the wrist. Each watch is tested for accurate timekeeping and exceptional accuracy.

  • | TIMELESS |

    Inspired by iconic designs, our builds blend classic form with modern durability — watches that look great today and will continue to decades from now. Engineered for longevity, each piece evolves with you, developing depth and character over time. It’s not just made to last — it’s made to live your story.

Testimonials

  • Charad S.

    "I’d never bought a custom watch before, but the team at 24 Jewels & Counting made the whole process easy and exciting. They listened to what I wanted and turned it into something way better than I imagined. I wanted something rose gold and with a black face and that's when Evan suggested this Nautilus mod. It’s now my favorite watch in my collection, hands down."

  • Bryan M.

    "I ordered the Black Submariner Mod as a gift for my dad not too long ago and he absolutely loves it. He has always wanted a Black Rolex Submariner, but the prices are so astronomically high. He says that this sub mod gives him the look and feel of an expensive watch that is almost identical. Evan even went out of his way to order us a brushed bracelet with a 2-3 week turn around. You can tell it’s made with care and passion. Thank you Twenty Four Jewels and Counting for giving my father the opportunity to own his dream watch."

  • Trevor Y.

    "After getting the Pepsi GMT, I was so impressed I went back a few weeks later for a custom field watch with a brushed case, Alpinist dial, and cathedral hands. It's a clean, rugged, and a great daily wear. Now I’ve got two watches with totally different personalities, both built with care and style."

Looking for Help?

Frequently Asked Questions

What Happens When We Are Short On Stock?

If you are looking to purchase a watch when we are short on stock it typically takes between 4-5 weeks to order, receive, assemble, and ship directly to you!

What Movements Do We Use?

We use an assortment of genuine NH series movements manufactured by TMI (a subsidiary group of Seiko) and genuine Miyota movements (a subsidiary group of Citizen). Both companies and their subsidiary groups are owned and operated in Japan.

Do Your Watches Have An "S" Logo?

Yes, our timepieces have the "S" logo on every watch unless otherwise specified by the customer to have it removed for a custom build.

What About Warranty?

Warranty & Refund Policy

Warranty & Refund Policy Effective Date: May 31, 2025

At 24 Jewels & Counting, customer satisfaction and product quality are at the heart of what we do. This policy outlines the terms of warranty coverage and refund eligibility to ensure transparency and trust throughout your experience with us.

Delivery Delays and Non-Delivery

  • All shipments are tracked and verifiable.
  • If your order is delayed by more than 15 days from the date of shipment, you may be eligible for a 50% refund.
  • If your order is not delivered within 35 days, you may be eligible for a full 100% refund.
  • However, if the tracking information shows that the package has been delivered, no refund will be issued.

Damaged or Defective Items

  • If your watch arrives damaged, you must notify us within 3 days of delivery to be considered for a refund. Each case will be assessed individually for appropriate compensation.
  • If your watch is defective but shows no physical damage to the case, crystal, bracelet, or other visible parts, you mat qualify for a partial or full refund up to 1 year after delivery.
  • Please note: Automatic watches naturally fluctuate in timekeeping due to friction within the mechanical movement. Needing to adjust your watch daily, every other day, etc. is not considered a defect, and no refund will be granted on this basis.
  • Please note: Quartz watches use battery powered movements and do not have a definitive timeline as to when that battery will die. 24 Jewels & Counting is not responsible for defective or dead batteries in the movements they use and no refund or similar compensation will be presented. 

Accidental or Incorrect Orders

  • An 80% refund may be issued for accidental or incorrect purchases if requested within 24 hours of the original purchase. This 20% deduction accounts for materials and assembly preparations already underway.
  • Requests made after 24 hours will not be eligible for a refund.
  • If you receive the wrong item, photo proof is required and must be verified by a 24 Jewels & Counting representative. Once verified, you are eligible for either a full refund where you will be inclined to return that watch or a complementary reassembly of the correct watch.

Occasion-Based Deadlines

Refunds are not guaranteed for missed occasions (e.g. birthdays, anniversaries, etc.), but you may still qualify for a refund if your order meets the shipping delay thresholds outlined above.

Ongoing Support

Even if your order no longer qualifies for warranty coverage, we are committed to supporting our customers long-term. If you have questions about your watch, its assembly, or how to maintain it, our team is here to help.

To reach us, click the “Get In Touch” button in the drop down menu at the top of our website.

For self-service resources, scroll to the bottom of our homepage for links to our YouTube, Instagram, and other platforms where we provide tutorials, bracelet sizing help, and modding insights.

Questions? 

You can reach us at the following:

Email: 24jcwm@gmail.com

Business Hours: Monday–Friday, 9am–5pm MT

Response Time: Within 1–2 business days

Located: Edmonton, Alberta, Canada

Website: www.24jewelsandcounting.com

 

Is Shipping Free?

Yes, all orders are shipped free of charge and include coverage for any applicable duties and/or taxes in Canada and the U.S.